川拾叁摄影机构

前言:
此时即是此时,此生即是此生,一期一会。
我一直认为,在底片上慢慢显影的人物、风景,是窃取了时间的一格。这样的一格,应该是呈现怎样的一种状态?
案例说明:
客户是一位常年旅居日本的自由摄影师,回国开设了一家定制摄影工作室,因是从业的第13年,所以名称定为:川拾弎。客户希望设计中能体现“日式”的意境
我选择了“瞬间”作为设计的切入点;“川拾弎”中文作为设计主体,“被风吹散的瞬间”是我对案例的理解和意境定位。设计中因融入了“时间”而显得禅意十足。
在后期的物料设计中,“瞬间”这个概念也被反复提及,飘撒的樱花瓣,则作为表象特征元素,进一步强化了“风”以及“日式”的概念。
整个设计相对还是比较大胆,为了说服客户也是经过了不少的沟通,客户一直很担心LOGO在后期的物料设计中会有难度,但由于客户的VI项目数量其实并不多,我认为应用层面应该不会有很大难度。
秋风不会停止,落叶却已定格。
Preface:
The moment being the moment, the life being the life, each moment is always once-in-a-lifetime.
I always think that the people and scenery, which slowly develop on the negatives, have stolen a second of the time. What state would be such a second reflect?
Case-based Explanation:
The client is a freelance photographer who sojourned in Japan for years. When returning home, he set up a customized photo studio. Since it was the thirteenth year that he had become a photographer, he named the studio “Kawa, Thirteen”. The client hoped that the design could manifest Japanese imagery.
I chose “moment” as a starting point and the Chinese characters of “Kawa, Thirteen” as the main part of the design, while “the moment blown away by winds” was my understanding and imagery positioning of the case. The design, into which “time” was integrated, appears to be Buddhist.
Later in material design, the concept of “moment” was also mentioned repeatedly, while the falling petals of cherry blossoms were regarded as elements with presentative characteristics, which further underscored the concept of “wind” and “Japanese sense”.
The whole design was relatively bold, and in order to persuade the client we also had many communications with him. The client worried that it would be difficult to do the latter material design of the logo; however, since there were not so many visual identity items, I don’t think it would be very difficult in application.
While the autumn breeze will not stop, the fallen leaves have become frozen in a frame.

 


 

 

 

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